The Beauty Myth, Male Edition (Welcome Boys!)
Posted: January 30th, 2009 | Author: elena | Filed under: aging, body, consumerism, self-image | Tags: aging, anti-aging, beauty, beauty myth, cosmetics, men, wrinkles | No Comments »WebWire: “Clinique Skin Supplies for Men launches new website Cliniqueformen.co.uk”
My favorite product: NEW Age Defense Hydrator SPF 15 (see pic above, link here).
Absolute killer: the male voice-over on Clinique’s website, reciting instructions on how to use it – paraphrasing: “if you want to erase fine lines, apply it every morning.”
Boys, men, welcome to the beauty myth. Enjoy the ride.
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