"Advertising is the art of convincing people to spend money they don't have for something they don't need." – Will Rogers

Italian TV = PUTRID

Posted: March 11th, 2009 | Author: elena | Filed under: discrimination, exploitation, media, objectification, sexism, television | Tags: , , , | No Comments »

No need to speak Italian to understand the I.Q. lowering, rotten quality of Italian TV. Here is a clip from Big Brother 9… A textbook case of Madonna-Whore complex. Italy’s prime minister – the disgraceful Mr. Berlusconi – owns this TV channel (and many more) and was a pioneer in the 1980s of this kind of trash TV.

Fast-forward to 5:30 for the crème de la crème:

[EDIT] I somehow forgot to mention that this is the “American Idol” of Italy – the TV show that draws the biggest audience. It is dissected by mainstream media – all major newspaper cover it on a daily basis. But there have been no feminist critiques of it. None at all. It is seen as normal and matter of fact. This is what Italy has become. So, so sad.


Women’s Magazines: Teddy Roosevelt Was a Cosmo Girl

Posted: March 11th, 2009 | Author: elena | Filed under: fashion, media, print, sexism, women's magazines | Tags: , | No Comments »

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From The Frisky:

Women’s magazines weren’t always a medium for recycled, superficial news, nor were their readers always in the market for it. They used to be (dare I say it?) thoughtful, provoking, political … something completely different from what we pick up today. So since when did scouring the literature in the checkout line become a guilty pleasure rather than an intellectual pursuit? When did the literature turn guilty?

Believe it or not, Cosmopolitan, Glamour, and Good Housekeeping were all once the epitome of social activism and sophistication. Teddy Roosevelt himself used to be a Cosmo Girl, so to speak, contributing lengthy stories to its pages before they were filled with frills and celebrity fanfare.

At the time of its incarnation, Good Housekeeping was about more than putting women back in the kitchen. It advocated for pure food at the turn of the twentieth century, leading to the 1906 Pure Food and Drug Act. It started an anti-cigarette campaign twelve years before the Surgeon General’s warning was even printed on cigarette packs, and endorsed the Ludlow Amendment in the 1930s, which required that any declaration of war—with the exception of an invasion—be ratified by a direct vote of the citizenry. Today, however, its readership is used largely by businesses as their primary target for consumer studies. While it’s not fair to stereotype all Housekeeping subscribers as apron-clad homemakers, the magazine’s history of political activism does feel far from the headlines we see on its covers today—dominated by baking and how to entertain houseguests.

Full article here.


Funny Ha-Ha or Just Plain Lame? (Vanity UNfair)

Posted: March 6th, 2009 | Author: elena | Filed under: body, corporate hypocrisy, discrimination, media, men, new markets, objectification, print, schizophrenic messages, self-image, sexism, women's magazines | Tags: , , , , , | No Comments »

Entertainment Weekly’s blog has an interesting post about the latest issue of Vanity Fair.

Judd Apatow’s funny boys — Seth Rogen, Jason Segel, and Jonah Hill — “recreate” the sorta-famous Scarlett Johansson/Keira Knightley nude photo shoot for Vanity Fair this month, with Paul Rudd playing the role of the creepily lurking Tom Ford. Except, of course, they’re wearing nude body stockings. Because, of course, we wouldn’t really want to objectify them. It’s supposed to be funny, see.

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The post’s author goes on to discuss the issue of female comedians and the debate on whether or not women can be funny. And the issue that some celebrated female comedians, who have recently become household names and received lots of acclaim (Tina Fey in primis) have actually been featured in Vanity Fair, wearing next to nothing and snapped in overtly sexy poses.

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The post concludes:

So that leaves us with this: Men being objectified is so silly as to be hilarious, but it’s better if funny women are also hot. Or maybe it just leaves us to conclude that Vanity Fair has a lot of conflicted feelings to work out in magazine therapy. What do you think? Would you like to see the Apatow crew baring all? Would it be as funny a parody if female comedians did it?

(emphasis mine)

Read the full article here – highly recommended.

I had yet to write about the issue of female comedians, so this is the perfect opportunity. Something that terribly saddened me was the recent Vanity Fair issue (yeah, again, same culprit) with Tina Fey on its cover.

What does a hardworking, funny, brilliant – yet average looking – woman have to do to be taken seriously, get better and better assignments, and eventually be openly embraced by the mainstream? But of course, she needs a makeover!

Before:

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And then, after the makeover is complete, she needs to show off her Most Important Assets.

After:

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Could the Tina Fey of the “before” photos ever been featured on the cover of Vanity Fair, just as she was?

Pregnant pause.

Think.

Did it take you more than a nanosecond to come up with the answer “of course not”?

Because that is the obvious truth.

Because a female comedian cannot be appreciated just for her brains.

On the other hand, these two beauties (first on the far left and the guy between Seth Rogen and Paul Rudd) got a golden ticket to a Vanity Fair cover:

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Celluloid Sexism : How Hollywood Contributes to the Beauty Myth

Posted: March 2nd, 2009 | Author: elena | Filed under: ageism, body, consumerism, discrimination, exploitation, film, hidden propaganda, media, objectification, self-image, sexism, television | Tags: , , , | 2 Comments »

Kim Novak and Alfred Hitchcock on the set of "Vertigo"

(Kim Novak and Alfred Hitchcock on the set of "Vertigo")

Two insightful articles about sexism in cinema have recently appeared in British newspapers.

From the Guardian – “Where Have All the Good Women Gone?” by Kira Cochrane.

Excerpt:

[The] women who people today’s romantic comedies seem to have three main obsessions. There’s shopping, of course, as seen in Confessions of a Shopaholic and Sex and the City. There’s babies, as witnessed in Baby Mama, Juno and Knocked Up. And there’s marriage, which was front and centre of the noxious recent release Bride Wars, featuring Kate Hudson and Anne Hathaway fighting over their dream wedding – described by Purkiss as “what some drunken bozo who never got a date in high school thinks women are like”. Marriage is also at the centre of Made of Honour, License to Wed, The Wedding Date, The Wedding Planner and 27 Dresses.

[...]

Now, at a time when 70% of women are in the workforce, career women in romantic comedies are generally either portrayed as incompetent, cruel, or both. Dr Tamar Jeffers McDonald, an academic at the University of Kent and an expert on romantic comedies, says that she finds it “quite insulting that a career woman now is something that is so frowned upon. You see depictions of women who are supposedly at the top of their game, yet they can’t walk down a corridor in a white suit without pouring coffee on themselves or walking into a bush. The films are not very subtly saying ‘yes, they may be at the top in their jobs, but actually what they really need is a man. In fact, a husband.’”

And again from the UK’s Guardian: “Is cinema just the ultimate boys’ club?” by Bibi van der Zee.

Excerpt:

Hollywood is monstrously, demonstrably sexist. It’s sexist in a way that must make industries like construction and engineering take off their hard-hats and whistle with admiration. According to the Celluloid Ceiling review, of the top 250 films of 2007, women made up just 15% of key behind-the-scenes roles. They were just 6% of the directors, and just 2% of cinematographers.

In front of the camera things appear to be slightly better: you can see women, they’re all over the place. But actually, with all those male directors, directing films about men, the women really don’t get much of a look in. Of the 6,833 speaking characters in the films nominated for the best picture Oscar between 1977 and 2006, only 27.3% were female (only one woman director has ever been nominated for an Oscar: Sofia Coppola, in 2003, the same year that Fernando Meirelles was nominated for City of God without his female co-director, Katia Lund).

In Alison Bechdel’s cartoon strip Dykes to Watch Out For, the character Mo explains that she only watches films in which 1) there are two female characters, who 2) have a conversation which is 3) not about men.

Think of your top 3 favortite films… Do they pass the test?


Meryl Streep on Sexism in Hollywood

Posted: February 26th, 2009 | Author: elena | Filed under: discrimination, film, inspiring women, media, sexism, television | Tags: , , , | No Comments »

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From ABC News:

 

“Three of the nominated films this year have 26 men and one woman [in featured roles] — ‘Slumdog [Millionaire]‘ and ‘Milk,’ and ‘Frost/Nixon.’ You know, we accept it. It’s not unusual. But we would go nuts if three of the nominated films had 26 women and one man. It would be a very, very unusual thing.

“We’re still not telling everybody’s story in our country and that’s where we are,” she said.

 

Full story here.


Princeton Study: “Men view half-naked women as objects”

Posted: February 18th, 2009 | Author: elena | Filed under: discrimination, exploitation, men, objectification, sexism | Tags: , , , | No Comments »

From the Daily Princetonian.

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Doug Eshleman writes:

Some men may view scantily clad women as objects rather than as people, a recent study found. The research, conducted by Princeton psychology professor Susan Fiske, Mina Cikara GS and Stanford psychology professor Jennifer Eberhardt, was performed on 21 undergraduate male students at the University who identified themselves as heterosexual. Fiske’s team used an MRI machine to scan the brains of the students while they viewed a series of photographs of men and women, some of whom were fully clothed and others of whom wore only swimsuits.

The pictures of bikini-clad women activated brain regions associated with objects or “things you manipulate with your hands,” Fiske said. The students also remembered the photos of the half-naked women better than they did any of the others, she added, noting that the subjects remembered the bodies, not the faces, most clearly. Fiske said the results indicated that some men may objectify or dehumanize partially clothed women, though further research is needed to confirm these findings.

[...]

“I think [the study] does relate to the effects of having pornography and sexualized images of women around and in the media because they spill over into how people treat women in general,” Fiske said, adding that these images may dehumanize women and encourage men to see them as objects. “You have to be aware of the effect of these images on people,” Fiske explained. “They’re not neutral. They do have an effect on how people think about other women.” 

 

Full article here.


Tweet of the Day: Pause and Think.

Posted: February 3rd, 2009 | Author: elena | Filed under: discrimination, sexism | Tags: , , | No Comments »

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via @amberlrhea


Annals of Obscenely Offensive Advertising : Fleggaard

Posted: February 3rd, 2009 | Author: elena | Filed under: TV commercials, advertising, body, breast surgery, exploitation, internet, media, self-image, sexism, subliminal advertising | Tags: , , , , , | No Comments »

From Denmark, here is an ad/featurette promoting a web site selling discounted surplus merchandise (in short: a Danish overstock.com)

It has to be one of the most degrading, objectifying ads I’ve ever seen in my entire life.

Oh and it is MOST DEFINITELY NSFW (lots of silicone-enhanced breasts on display).

via PlanetWaves.


Airbrushing Double Standard: Brad Pitt vs. Sarah Palin

Posted: January 29th, 2009 | Author: elena | Filed under: aging, airbrushing, corporate hypocrisy, media, print, self-image, sexism | Tags: , , , | 1 Comment »

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In October 2008, Newsweek magazine put an unretouched photo of Sarah Palin (b. 1964) on its cover – which left quite a few people speechless, and the Republican camp outraged, since 99.99999 percent of photos in print media are airbrushed, to remove wrinkles, blemishes and other “imperfections” common to all human beings.

Brad Pitt (b. 1963, thus a year older than Ms. Palin), recently grazed the cover of W magazine – close up, unretouched. I didn’t see any people running for cover. Or claiming this was outrageous. To the contrary, there seems to be something valiant about Mr. Pitt’s “rebelling” against Photoshop.

Could it be that there is a gender double standard at play? When was the last time we saw an unretouched photo of a woman, close-up, on a mainstream magazine cover? I can’t possibly think of any examples…

Why should we be shocked/outraged/or downright embarrassed for a photo of a 44 year old woman with a naturally wrinkled face and not have the same reaction when it comes to a man?

(You ask me, Sarah Palin looks beautiful in that pic, and Brad Pitt looks like he belongs to a different – older – generation compared to her.)

UPDATE: 01/30

The current issue of the Atlantic Monthly has a close-up picture of President Obama (I just love saying that) on its cover. It is unretouched – and thus shows all of his face’s fine lines. I didn’t read/hear about anyone objecting to it. Again, gender double standard at play here?

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The Telegraph (UK) : ‘Pink plague’ on the High Street widening gender gap

Posted: January 24th, 2009 | Author: elena | Filed under: children, hidden propaganda, new markets, sexism, toys | Tags: , , , , | No Comments »

Excerpt:

Toy makers have been criticised for making products for girls almost exclusively in pink.

Experts fear that what has been called a “pink plague” in the High Street is brainwashing girls and reinforcing gender stereotypes.

They believe that girls are now becoming “hooked” on the colour before the age of three and soon reject toys and clothes if they are not pink.

Full article here.