"Advertising is the art of convincing people to spend money they don't have for something they don't need." – Will Rogers

Australia Bans Images of Small Breasted Women

Posted: February 4th, 2010 | Author: elena | Filed under: body, breast surgery, corporate hypocrisy, film, media, print, self-image | Tags: , , | 4 Comments »

I have recently received an email from a dear friend, outraged at the announcement that the Australian government has decided to ban adult publications and films featuring small breasted women. I have asked her for permission to republish her message here, since her reaction speaks volumes…

Here is an extract from the article, featured on Boing Boing, which my friend quoted:

The Australian Classification Board (ACB) is now banning depictions of small-breasted women in adult publications and films. They banned mainstream pornography from showing women with A-cup breasts, apparently on the grounds that they encourage paedophilia, and in spite of the fact this is a normal breast size for many adult women. Presumably small breasted women taking photographs of themselves will now be guilty of creating simulated child pornography, to say nothing of the message this sends to women with modestly sized chests or those who favour them. Australia has also banned pornographic depictions of female ejaculation, a normal orgasmic sexual response in many women, with censors branding it as ‘abhorrent’.

Full article here.

And here is the commentary from my friend:

As a “small-breasted” woman who sees how the entire world is becoming silicone-injected, this is infuriating, insulting and enraging!  This is just another thing that is pushing images of women farther and farther from reality.  And for those of us who are real and want to love our bodies as they are, this kind of thing makes it an even steeper up-hill battle. And that last sentence, while I don’t watch pornography, is shocking in 2010.  “Abhorrent”?  Seriously?

Disturbing indeed.

What are your thoughts on the issue?


MEF: Generation M

Posted: April 7th, 2009 | Author: elena | Filed under: TV commercials, advertising, children, corporate hypocrisy, exploitation, fashion, feminism, film, hidden propaganda, internet, media, music videos, new markets, print, sexism, teenagers, television, women's magazines | Tags: , , | No Comments »

dvd_jacket_234The Media Education Foundation is one of my favorite organizations: they produce and distribute “documentary films and other educational resources to inspire critical reflection on the social, political, and cultural impact of American mass media.”

Generation M, a documentary about misogyny in media and culture, touches a lot of my film’s themes.

Check out the film’s trailer on the official Generation M page at MEF. Highly highly recommended.


The Big Lie

Posted: March 15th, 2009 | Author: elena | Filed under: discrimination, exploitation, feminism, film, hidden propaganda, media, objectification, sexism | Tags: , , , , , , | No Comments »

From Molly Haskell’s wonderful book “From Reverence to Rape. The Treatment of Women in the Movies” (1974):

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The big lie perpetrated on Western society is the idea of women’s inferiority, a lie so deeply ingrained in our social behavior that merely to recognize it is to risk unraveling the entire fabric of civilization.

[...]

In the movie business we have had an industry dedicated for the most part to reinforcing the lie. As the propaganda arm of the American Dream machine, Hollywood promoted a romantic fantasy of marital roles and conjugal euphoria and chronically ignored the facts and fears arising from an awareness of The End – the winding down of love, change, divorce, depression, mutation, death itself.

[...]

The anomaly that women are the majority of the human race, half of its brains, half of its procreative power, most of its nurturing power, and yet are its servants and romantic slaves was brought home with peculiar force in the Hollywood film. Through the myths of subjection and sacrifice that were its fictional currency and the machinations of its moguls in the front offices, the film industry maneuvered to keep women in their place; and yet these very myths and this machinery catapulted women into spheres of power beyond the wildest dreams of most of their sex.

“From Reverence to Rape” on Amazon.com

Molly Haskell’s official site.


My Italian TV Hell

Posted: March 12th, 2009 | Author: elena | Filed under: advertising, body, corporate hypocrisy, discrimination, exploitation, feminism, film, hidden propaganda, media, objectification, print, sexism, television, women's magazines | Tags: , , , , , | No Comments »

In January 2003, the Financial Times published an article by Tobias Jones about the state of Italian television. Jones, a British writer married to an Italian woman and living in Parma, documented his reactions to Italian TV shows in a way that was refreshing and throurougly enjoyable. Enjoyable for anyone who is NOT Italian. Because the picture he painted was clearly depressing:

The following evening, about 7pm, I flick to Channel 5 again. This is the prime-time quiz show, Passaparola. To understand this kind of show, there are more key words to learn. Letterine “the little letters”, Veline “quick news flash”, schedine “the little statistics”: all are diminutive “me” descriptions of the bikini-clad women who start dancing erotically at random intervals. Passaparola is a quiz show based on the alphabet, hence the “little letters”. As I’m watching, Gerry Scotti – the anodyne host – is flirting with one of them and winking at the 8m viewers. Italy, don’t be in any doubt, is the land that feminism forgot.

A clip from Striscia la Notizia – one of the most watched TV programs in Italy (satirical news on primetime TV, on weekdays). These are the “Veline” Tobias Jones talks about:

Passaparola & the Letterine:

From Buona Domenica – Italy’s most watched Sunday afternoon program:

(The male tv presenter jokingly says the two women should keep doing this “until one of them dies”)

The article made a big impression on me back then. As an Italian, who has studied mass communication and film in the United States, who has lived abroad for many years, an activist and a feminist, this subject was very close to me. While in college, every time I went to Italy to visit my parents, I was positively shocked by the representation of women in mass media. Especially when making a comparison with the U.S. or the U.K. I would protest, and tell friends and relatives that I found this overt objectification of women offensive. My blood would literally boil at the sight of young women, about the same age as me, dancing around in bikinis and smiling to creepy 60-something anchormen. Yet all my Italian friends and relatives were relatively non-plussed by this. They found it normal. And it is still the same now, years later. If anything, the number of women scantly clad, offering their bodies for visual consumption has multiplied. Now they are everywhere.

The Financial Times doesn’t carry the article anymore, but I found a blog that reproduced it in its entirety. You can read it at this link.

What fascinated me the most, re-reading it just yesterday, was media consolidation. Because we have all heard the arguments that sex sells and men love looking at pretty women. But very few people go below the surface, to discuss the system that permits this.

It often seems that, in Italy, there aren’t advertisement breaks; there are short programme breaks. Fifty seven per cent of all Italian advertising budgets is spent on television (compared with 23 per cent in Germany, and 33.5 per cent in the UK). Even RAI, the state-owned television network – to whom I pay an annual licence fee of euro 97 – runs adverts. All of which means that audience chasing is crucial, and programmes are designed for quantity not quality. “It’s become a kind of psychological dictatorship”, says Gad Lerner, the most intelligent anchorman on Italian TV.  “The figures from Auditel (which measures audience share) scare people into only producing these vulgar, crowd pulling programmes.” Berlusconi, of course, owns Publitalia, the company responsible for selling 60 per cent of advertising space on Italian television. Within a few days of starting my TV induction I can feel my brain turning to custard.

I had forgotten about this fact. Berlusconi, Italy’s prime minister, in addition to owning a media empire made up of 50% of the main TV channels, Mondadori – the largest Italian publishing house, countless magazines, newspapers, home video distribution firms, film production houses, a soccer club and insurance companies, also owns the “company responsible for selling 60 percent of advertising space on Italian television.”

When writing “Citizen Kane” Orson Welles would have thought this was too much for his character. And yet it is possible in Italy (watch Sabina Guzzanti’s awesome documentary ‘Viva Zapatero’ if you are insterested in the subject)

When having discussions with friends, I often compare Italy to Russia – it definitely feels like a media dictatorship. And, when asked where I’m originally from, I would jokingly reply “the Banana Republic” – because it feels so surreal. Women have a really hard time being taken seriously. My “golden ticket” is my international background: the fact I have lived for so long abroad and speak English and French fluently. So, my competence is not questioned when I am in Italy. But scores and scores of Italian women, who live and work there, have a difficult time in the corporate world. A few stats, culled from another article (“Naked Ambition”)

“In the largest Italian companies, women represent about two per cent of board directors.”

“In 1976, she says, 11 per cent of members of parliament were women, the same as today.”

Italian women need to break into the boys’ club – in academia, politics, the corporate world, and in mass media. But first they need to be aware of Italy’s pervasive mysoginy. And most of them aren’t.

Read “My Italian TV Hell” here.

Read “Naked Ambition” here.


Celluloid Sexism : How Hollywood Contributes to the Beauty Myth

Posted: March 2nd, 2009 | Author: elena | Filed under: ageism, body, consumerism, discrimination, exploitation, film, hidden propaganda, media, objectification, self-image, sexism, television | Tags: , , , | 2 Comments »

Kim Novak and Alfred Hitchcock on the set of "Vertigo"

(Kim Novak and Alfred Hitchcock on the set of "Vertigo")

Two insightful articles about sexism in cinema have recently appeared in British newspapers.

From the Guardian – “Where Have All the Good Women Gone?” by Kira Cochrane.

Excerpt:

[The] women who people today’s romantic comedies seem to have three main obsessions. There’s shopping, of course, as seen in Confessions of a Shopaholic and Sex and the City. There’s babies, as witnessed in Baby Mama, Juno and Knocked Up. And there’s marriage, which was front and centre of the noxious recent release Bride Wars, featuring Kate Hudson and Anne Hathaway fighting over their dream wedding – described by Purkiss as “what some drunken bozo who never got a date in high school thinks women are like”. Marriage is also at the centre of Made of Honour, License to Wed, The Wedding Date, The Wedding Planner and 27 Dresses.

[...]

Now, at a time when 70% of women are in the workforce, career women in romantic comedies are generally either portrayed as incompetent, cruel, or both. Dr Tamar Jeffers McDonald, an academic at the University of Kent and an expert on romantic comedies, says that she finds it “quite insulting that a career woman now is something that is so frowned upon. You see depictions of women who are supposedly at the top of their game, yet they can’t walk down a corridor in a white suit without pouring coffee on themselves or walking into a bush. The films are not very subtly saying ‘yes, they may be at the top in their jobs, but actually what they really need is a man. In fact, a husband.’”

And again from the UK’s Guardian: “Is cinema just the ultimate boys’ club?” by Bibi van der Zee.

Excerpt:

Hollywood is monstrously, demonstrably sexist. It’s sexist in a way that must make industries like construction and engineering take off their hard-hats and whistle with admiration. According to the Celluloid Ceiling review, of the top 250 films of 2007, women made up just 15% of key behind-the-scenes roles. They were just 6% of the directors, and just 2% of cinematographers.

In front of the camera things appear to be slightly better: you can see women, they’re all over the place. But actually, with all those male directors, directing films about men, the women really don’t get much of a look in. Of the 6,833 speaking characters in the films nominated for the best picture Oscar between 1977 and 2006, only 27.3% were female (only one woman director has ever been nominated for an Oscar: Sofia Coppola, in 2003, the same year that Fernando Meirelles was nominated for City of God without his female co-director, Katia Lund).

In Alison Bechdel’s cartoon strip Dykes to Watch Out For, the character Mo explains that she only watches films in which 1) there are two female characters, who 2) have a conversation which is 3) not about men.

Think of your top 3 favortite films… Do they pass the test?


Meryl Streep on Sexism in Hollywood

Posted: February 26th, 2009 | Author: elena | Filed under: discrimination, film, inspiring women, media, sexism, television | Tags: , , , | No Comments »

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From ABC News:

 

“Three of the nominated films this year have 26 men and one woman [in featured roles] — ‘Slumdog [Millionaire]‘ and ‘Milk,’ and ‘Frost/Nixon.’ You know, we accept it. It’s not unusual. But we would go nuts if three of the nominated films had 26 women and one man. It would be a very, very unusual thing.

“We’re still not telling everybody’s story in our country and that’s where we are,” she said.

 

Full story here.


Never Perfect: A Must See Documentary

Posted: February 20th, 2009 | Author: elena | Filed under: body, cosmetic surgery, film, health, media, print, schizophrenic messages, self-image, subliminal advertising, women's magazines | Tags: , , , , , , , , | No Comments »

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The synopsis:

NEVER PERFECT explores the complex journey of a young Vietnamese-American woman’s struggle with popular perceptions of beauty and body image as she fights the stigma of racial self-hatred in her decision to undergo cosmetic surgery.

Watch the film’s trailer here.

(Thanks for the suggestion, Mike!)


“The Profit Motive Behind The Sexualization Of ‘Tween Girls”

Posted: January 20th, 2009 | Author: elena | Filed under: KGOY, advertising, airbrushing, body, censorship, children, consumerism, corporate hypocrisy, exploitation, film, health, hidden propaganda, image manipulation, media, music videos, new markets, print, schizophrenic messages, self-image, teenagers, television | Tags: , , , , , , , , | No Comments »

From scientificblogging.com.

Excerpt:

This kind of sexualization of ‘tween girls – defined as those between the ages of 8 and 12 – in pop culture and advertising is a growing problem fueled by marketers’ efforts to create cradle-to-grave consumers, a University of Iowa journalism professor argues in her new book.

“A lot of very sexual products are being marketed to very young kids,” said Gigi Durham, author of The Lolita Effect. “I’m criticizing the unhealthy and damaging representations of girls’ sexuality, and how the media present girls’ sexuality in a way that’s tied to their profit motives. The body ideals presented in the media are virtually impossible to attain, but girls don’t always realize that, and they’ll buy an awful lot of products to try to achieve those bodies. There’s endless consumerism built around that.”

(Emphasis mine)

Full article here.

The Lolita Effect on Amazon.


Oprah to Kate Winslet: “God Bless Your Real Breasts”

Posted: January 14th, 2009 | Author: elena | Filed under: body, breast surgery, cosmetic surgery, film, health, media, self-image, television | Tags: , , , , , | No Comments »

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Yay! For once a positive spin on real breasts.

From Jezebel.

“I love the fact that you have real breasts,” Oprah gushed to Kate. Kate took this as a compliment. Oprah went on to describe the difference between what happens to real breasts when a woman lies on her back and fake breasts when a woman lies on her back.


Debra Winger on Hollywood and Ageism

Posted: December 29th, 2008 | Author: elena | Filed under: Botox, KGOY, ageism, body, children, cosmetic surgery, discrimination, film, media, self-image | Tags: , , , , , , , | No Comments »

From The Guardian (full article here):

“Yeah, those boiled faces!” she says, when I bring up the tricky subject of her female colleagues’ waxwork skin. “Scary. They go in [to see their doctors] saying: make me look like myself – or like myself 20 years ago. But you know, I have a movie out now and I can’t bear to watch it. I see myself up there, and it’s not normal to scrutinise your own face on a screen this big; it’s like opening a vein. So I do have some compassion for Nicole Kidman, or whoever, who has obviously looked at her face and sort of dissected it, like it’s a thing. I don’t want to be the poster child for wrinkles, and that’s what they make you if you speak out about that whole culture. So I don’t, mostly. But it has gotten so ridiculous as a job. [At the film festivals] the celebrities are dragging their movies in, going ‘look at this!’ instead of the movie being the thing, and they’re just there to support it. It’s a case of: ‘Look at my dress, at my hair, at my face and … oh, by the way, there’s a movie here, too!’ I have this character in my head. She keeps appearing places: on trains, in the city, on the highway. I see her out there. She is heroic, but not like any hero we’ve ever seen. Society makes women of a certain age invisible. It’s convenient. Remember our mothers? How inconvenient they were to us? It’s like that, on a grand scale. In the early part of my life I carried the flame for fiery women: perky women who were not dumb. And now I feel like I could be the woman to play this role: the invisible woman.” Only no one is writing these kinds of parts. “Roles for women. There aren’t any. They’ve been saying that since the 1920s, and it’s true. [My theory is that] women don’t write enough. Because who do they expect to write these roles? Men?”

via Jezebel.