Objectification, Amsterdam Style
Posted: November 30th, 2009 | Author: elena | Filed under: advertising, billboards, discrimination, exploitation, men, objectification | Tags: badvertising | 1 Comment »Last week, I was in Amsterdam for IDFA – the biggest film festival in the documentary world. In between film screenings and networking events, I would walk around town indulging in my favorite activity: street photography. What struck me the most was the ubiquity of ads that objectified both men and women: they were strikingly similar to those that I see every day around Paris. I somehow didn’t expect to find this in the Netherlands, a country that consistently ranks in the top 10 of gender equality nations and that is far more progressive and down to earth than France.
A couple of examples that were plastered all around town:
I’m thinking of starting a regular feature on this blog, posting offensive ads that I see around town (Paris, that is). Thoughts/suggestions?