"Advertising is the art of convincing people to spend money they don't have for something they don't need." – Will Rogers

Princeton Study: “Men view half-naked women as objects”

Posted: February 18th, 2009 | Author: elena | Filed under: discrimination, exploitation, men, objectification, sexism | Tags: , , , | No Comments »

From the Daily Princetonian.

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Doug Eshleman writes:

Some men may view scantily clad women as objects rather than as people, a recent study found. The research, conducted by Princeton psychology professor Susan Fiske, Mina Cikara GS and Stanford psychology professor Jennifer Eberhardt, was performed on 21 undergraduate male students at the University who identified themselves as heterosexual. Fiske’s team used an MRI machine to scan the brains of the students while they viewed a series of photographs of men and women, some of whom were fully clothed and others of whom wore only swimsuits.

The pictures of bikini-clad women activated brain regions associated with objects or “things you manipulate with your hands,” Fiske said. The students also remembered the photos of the half-naked women better than they did any of the others, she added, noting that the subjects remembered the bodies, not the faces, most clearly. Fiske said the results indicated that some men may objectify or dehumanize partially clothed women, though further research is needed to confirm these findings.

[...]

“I think [the study] does relate to the effects of having pornography and sexualized images of women around and in the media because they spill over into how people treat women in general,” Fiske said, adding that these images may dehumanize women and encourage men to see them as objects. “You have to be aware of the effect of these images on people,” Fiske explained. “They’re not neutral. They do have an effect on how people think about other women.” 

 

Full article here.


The Beauty Myth, Male Edition (Welcome Boys!)

Posted: January 30th, 2009 | Author: elena | Filed under: aging, body, consumerism, self-image | Tags: , , , , , , | No Comments »

WebWire: “Clinique Skin Supplies for Men launches new website Cliniqueformen.co.uk

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My favorite product: NEW Age Defense Hydrator SPF 15 (see pic above, link here).

Absolute killer: the male voice-over on Clinique’s website, reciting instructions on how to use it – paraphrasing: “if you want to erase fine lines, apply it every morning.”

Boys, men, welcome to the beauty myth. Enjoy the ride.